DE
Certain brands have a certain image. Most of the time it’s a calculated image, a well-thought-out strategy created by a clever marketing team. But sometimes the unpredictable happens and for some reason a brand becomes popular in circles that were not intended to be the target group. Good example is Cazal eyewear: Cari Zalloni had never imagined in his wildest dreams that his designs would shape the style of the entire hip hop scene in the 80s. And who would have thought that a polo shirt designed for the tennis court in the 40s, picked up by the mod movement in the 60s would become the signature look for right-wing extremists in the 80s just because it sports a little heroic laurel wreath for a logo? Bad luck for Fred Perry, I guess. Better stay away from it so you are not mistaken for something you are not. Actually, I don’t think so. As long as a company doesn’t offer that kind of political message intentially, there is no reason to avoid it. I like Clara’s unapologetic all-black look a lot – even if she wore a pair of Doc Martens along with it. Fashion is freedom, not uniform.
Clara wears polo shirt by Fred Perry, pants by H+M, cardigan by Zara, shoes by Underground, hat by Stetson, a ring by Cos and earrings from Mexico.
©Julia Richter
One comment
vivien_noir
Genau dieses Shirt trug mein Exfreund immer am Liebsten – aber er verstand es völlig anders, und trug es auch so! Schon interessant, dass ich seither auch immer an ihn und seine Art, die Bedeutung zu persiflieren, denken muss. Er schenkte sogar mir ein Ähnliches, nur mit anderer Streifenfarbe (die es bei den Männerpolos nicht gab, und um die er mich folglich immer beneidete, hihi), obwohl er wusste, dass ich Polos nicht mag und mochte. Ich hab es trotzdem getragen, mit enger scharzer Skinny Jeans und hohen Lederstiefeln – als wäre ich auf dem Weg zu einem Reitturnier. So fand sogar ich sie tragbar!